Kearney, "Two important issues for companies like eBay are novelty and loyalty. According to Sherif Mityas, a vice president in the consumer business and retail practice at A.T. Yahoo having entered Japan in 1996 through a joint venture with SoftBank made the right moves to become the largest Internet access provider and the largest portal in Japan.Īfter its Japanese misadventure, eBay chose to expand into countries like China and Taiwan by acquiring leading auction websites, where it relied on local brands for growth and market share. According to analysts, however, the main reason was the dominance of Yahoo Auctions in the Japanese online auctions market. Several reasons were cited for eBay's failure in Japan. In February 2000, eBay entered into a joint venture with NEC Corporation (NEC), to form eBay Japan NEC held a 30 percent stake in the company while the rest was held by eBay Inc. Due to growing competition in the US from websites like Amazon, Yahoo, and AuctionWatch, eBay began exploring opportunities in other markets. eBay's International VenturesĮBay's international ventures began in late 1998. It was a person-to-person trading community, where sellers could list the items they wanted to put on sale, and specify the minimum bid and duration of the auction. Nor is it a primary information source.ĮBay was founded by Pierre Omidyar (Omidyar), a software programmer, in 1995 as AuctionWeb. It is not intended to illustrate either effective or ineffective handling of a management situation. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.
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